Home Jiny was the first online e-commerce platform in the world that provides a huge bouquet of frequently used products and services that a household needs on one single app. With its unique concept, they launched 1000+ products and 200+ services – they needed a digital partner to implement their entire Go to Market Plan.
Problem statement
Home Jiny wanted to launch their +1000 products and +200 services in Delhi NCR With a phase-wise roll-out plan in different societies and parts of Faridabad, Delhi & Gurgaon.
Solution
Planning and execution of plan under progress that meets the client’s requirement.
Strategy
Ikokas developed a detailed roll-out plan, post-market research involving Growth Advisors, Digital Designers, Market Researchers to draw up an elaborate execution plan. With one of the most unique strategies ever executed, we devised a 3+7+15 Days Action Plan. The entire focus was divided into 3 phrases with Pre-launch, Launch and Post-launch promotions.
As a result Within just 20 days of Home Jiny lunch, we achieved 600 targets likes and 40,000 page views on Facebook. Similarly, we were also handling other platforms such as Twitter, Instagram, Pinterest and got them the results that set a new benchmark.
Impact:
- Top position of Brand Name on Google with 110000 impressions
- More than 100+ downloads within 7 days of launch
- 33k reach on Fb in 28 days & 127500 impressions
- 445-page likes
- 12.1k impressions & 59 retweets on Twitter
- 973 impressions on Pinterest and 843 impressions on Instagram
