A multi-disciplinary, composite insurance broking entity whose focus is to provide sustainable insurance solutions backed by robust service and support to the corporate community; enterprises, insurers, and re-insurers across the globe.
Problem statement
A 10-year-old insurance aggregator looking out to build a contemporary brand image. Seeking a brand personality to reflect the core values of knowledge, transparency while cueing their category benefit of protection.
Our approach
We decided to provide a braiding and strategy solution that would align with the client’s focus and requirement. Taking a brief of the existing client portfolio, Ikokas suggested building a brand new image starting from their website built from scratch which is visually appealing and other essential factors as follows:
Logo
The logo is the first impression of any brand. This is what defines a brand and we focused closely on developing an underlying system of colours, shapes, and the message. The colours, blue and green were selected because blue signifies integrity, trust and green signify money, harmony. The shape of the logo is derived from the client’s brief of ‘Protection’. The arcs on top and bottom conveyed that “you are protected and insured by the company”.
